AMERICAN SPIRIT DIGITAL MARKETING SOLUTIONS

Quazar is pleased to announce that American Spirit Digital Marketing Solutions, LLC d/b/a/ American Spirit Technology Group or LiveEdit (“LiveEdit”) has been acquired by Neul Capital Holdings, LLC (“Neul Capital”). LiveEdit was a division of American Spirit Corporation. Quazar advised LiveEdit in the transaction.

American Spirit Corporation made a strategic decision to divest its LiveEdit division in order to focus on its other divisions and offerings. It chose Quazar as its M&A Adviser primarily due to Quazar’s experience, extensive network, and reputation for successfully working with privately held businesses.

Quazar received nationwide interest from both strategic buyers and private equity firms. In the end, American Spirit Corporation decided that Neul Capital was the best partner for the future of LiveEdit.

“Through Quazar’s efforts, we are excited to have found a partner who can scale the impressive platform that our team has built.” – Jason Carlson, Vice President & Managing Director of LiveEdit.

“We are very pleased at the outcome and for the future of LiveEdit. Moreover, we are happy to have found a partner who will retain all current employees and has experience growing SaaS companies similar to LiveEdit.” – Darren Carlson, President & CEO of American Spirit Corporation

American Spirit Digital Marketing Solutions, LLC (liveeditplatform.com) is based out of Plymouth, MN. The Company focuses on serving SMBs’ marketing and online presence building needs through the LiveEdit Platform.

American Spirit Corporation (americanspiritcorp.com) is based out of Eden Prairie, MN. Through its numerous divisions, the company specializes in marketing integration, printing, graphics, and data and mail solutions.

Neul Capital Holdings, LLC (neulcapitalholdings.com) is based out of Omaha, NE. The company leverages its experience in growing software companies in order to acquire, operate, and scale software businesses.

Quazar (quazarinc.com) is a Minneapolis-based Investment Bank founded in 1990. Quazar specializes in working with privately-held businesses within various industries, including: manufacturing, distribution, business services, technology, and consumer. Quazar provides both sell-side and buy-side advisory services to companies in the lower middle and middle-market.