Gentle Transitions of California

Minneapolis, Minnesota – Quazar is pleased to announce that Gentle Transitions of California (“GT of CA” or the “Company”) has been acquired by Corporate Relocation International (“CRI”), a portfolio company of ShoreView Industries (“ShoreView”). Quazar acted as Gentle Transitions’ exclusive financial advisor, while Peters Law Firm served as legal counsel. The transaction closed on May 1, 2023, and terms of the transaction were not disclosed.

GT of CA, based in Manhattan Beach, CA, has a lengthy history of providing senior move management services throughout California and Nevada. The Company was a pioneer of the senior move management industry and has seen extensive growth since its founding nearly three decades ago. With approximately 50 employees, GT of CA specializes in providing a hands-on approach for seniors who are in need of stress-free relocation services, coordinating with moving companies, and handling all aspects of a move, including planning, organizing, packing, and unpacking.

With the acquisition of GT of CA, CRI and ShoreView have reunited GT of CA with its sister company, Gentle Transitions of Minnesota. Greg Gunderson, GT of CA’s President, stated that “CRI is bringing together two strong companies within the senior move management space.  I am confident that our fit with CRI will allow us to continue to provide and enhance exceptional service to our customers and increase opportunities for our employees.  Uniting the two Gentle Transitions companies under one entity truly feels like a dream come true.” Regarding Quazar, Greg stated, “Quazar’s guidance combined with their contacts in the industry, financial acumen, and knowledge of transactions of this type made this deal possible. They represented my interests expertly and their constant reassurance and direction throughout was immensely valuable. I have made career lasting relationships with their team and would recommend Quazar to any business owner contemplating selling a business of any size or type.”

Gentle Transitions of California (gentletransitions.com) is a nationally recognized pioneer of senior relocation services. The company provides its expertise to older adults in California and surrounding states, offering premiere services to its clients and their families throughout Northern and Southern California, as well as Nevada. The Company operates out of Manhattan Beach, CA.

Corporate Relocation International (corprelo.com) is a provider of employee relocation services on a global basis. CRI’s service offerings includes movement and storage of household goods, human resource relocation program development consulting, renter-specific relocation assistance, and home marketing assistance for relocating employees that are homeowners. The Company’s customer base includes large and midsized companies in a wide variety of industries located throughout the U.S. CRI is headquartered in Carrollton, TX.

ShoreView Industries (shoreview.com) is a Private Equity Firm headquartered in Minneapolis, MN. The firm typically invests in family or entrepreneur-owned companies across a variety of sectors, including engineered products, distribution, industrial services, business services, and niche consumer products. ShoreView has raised over $1.3 billion of committed capital across four funds.

Quazar (quazarinc.com) is a Minneapolis-based Investment Bank founded in 1990. Quazar specializes in working with privately-held businesses within various industries, including: manufacturing, distribution, business services, technology, and consumer. Quazar provides both sell-side and buy-side advisory services to companies in the lower middle and middle-market.