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10/2/2020: Strong Year in Technology M&A Continues with SAP Deal

Technology M&A deals have remained abundant throughout 2020. Most recently, SAP has announced that they intend to acquire Austria based Emarsys, a cloud-based marketing platform. Emarsys helps its business users to connect with their customers through a variety of channels, including email and social media. This acquisition will enhance SAP’s experience management capabilities, helping them to monitor their client interactions for potential improvements.

 

Read the Full Article Here: https://www.reuters.com/article/emarsys-ma-sap-se/sap-to-acquire-cloud-based-marketing-company-emarsys-idUSL8N2GS2X0

 

Quazar Capital is not involved with this transaction.